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Winter Safe Journeys campaign a success
Thursday, 11th March 2010
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Police are pleased that the annual winter road safety campaign has seen a reduction in the number of people caught drink driving, killed or injured in collisions.
Inspector Graeme Allan, of the force’s Road Policing Unit, said: “This is the fourth year we have run this initiative with Central FM. While I am pleased that the number of people killed or injured on our roads has decreased there are still too many people taking chances and putting others at risk.”
Winter Safe Journeys focused on many aspects of road policing including drink/drug driving, failing to wear seatbelts, using mobile phones while driving and speeding.
Inspector Allan added: “We will continue to target those who behave in an irresponsible or reckless manner.”
The campaign, which started on November 23 and ran for three months, included Central FM and the Central Scotland Safety Camera Partnership.
One person died in a fatal collision, the number of those seriously or slightly hurt was 174, the number of children slightly hurt in collisions was 11 and 96 people were detected drink driving.
During the first year of the campaign in 2006/2007 two people were killed; 254 were seriously or slightly hurt; six children were seriously hurt while 19 were slightly hurt and 173 people were detected drink driving.
Inspector Allan added: “This has been a very successful campaign and for the fourth year on a row the number of people injured or killed has been reduced. Although one person has died as a result of collisions, this is still one death too many. The campaign may be over but road policing officers will still be targeting those who fail to adhere to the law.”
Ann Marie Miller, Station Manager of Central FM, said: “It is encouraging to see a further reduction but agree that one death is one too many. Everyone must take on board these safe driving messages at all times. Central FM takes the message direct to drivers in their cars but too many are still ignoring the consequences of unsafe driving.”
Neil MacSporran, Programme Manager of the Central Scotland Safety Camera Partnership, said: “The partnership fully supports educational campaigns, such as this, and seeks to provide a positive influence on motorists to drive within the speed limits. I would remind all road users to drive in consideration of others and help make our roads safer for everyone”.
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